Google Analytics 4 Report Template for Looker Studio

Streamline Google Analytics 4 (GA4) reporting from hours to minutes, without touching a spreadsheet.

Reporting in GA4 is frustrating for agencies and e-commerce teams:

• Navigating endless menus to find insights
• Rebuilding custom reports over and over
• Taking screenshots for client reports
• Exporting and formatting data manually

These tasks waste valuable time and introduce human error, pulling your team away from strategy and optimization work.

This is exactly why I created the GA4 Looker Studio Dashboard.

This plug-and-play Looker Studio template transforms your GA4 data into a real-time, client-ready reporting solution that saves you 3-5 hours per week and delivers insights that help you drive growth.

Benefits of this Google Analytics 4 Looker Studio Report Template

Whether you're an agency, analyst, or e-commerce manager, this dashboard gives you:

• Simplified Insights: Ditch GA4’s complex UI. This dashboard gives you clean, executive-friendly visuals of all your key performance indicators (KPIs) - instantly.
• Automated Workflows: Replace repetitive tasks with an auto-updating dashboard. Schedule it to send daily, weekly, or monthly via email, or embed it into client portals, Notion pages, or internal wikis.
• Executive-Ready Reports: Clients and stakeholders can interact with the visuals directly using filters - no GA4 expertise needed.
• Granular Analysis: Analyze by channel, landing page, device, country, source/medium, or campaign.
• Optimization: Get clear answers to “what’s working?” and “what’s not?” faster than ever before. Stop reacting late, start optimizing in real-time.
• White-Label Friendly: Add your or your client’s logo, brand colors, and fonts in minutes.

What is Included in the GA4 Looker Studio Template

This all-in-one reporting solution is designed to give your team and your clients full visibility.

Each section addresses GA4’s usability hurdles, delivering immediate value to agencies and e-commerce teams.

With features like period-over-period comparisons, optional metrics, and drill-up and down features on all pages, you can do even more granular analysis.

Below are a few of the questions you can easily answer with the GA4 dashboard template for Looker Studio.

1.) Overview Page

A clean summary of KPIs, trends, and comparisons:

• Sessions, Users, Transactions, Revenue, and more
• Period-over-period comparisons
• Trends by day, week, month
• Performance by country, device, day of week, and hour of day

2.) User Acquisition

How are users first discovering your website?

• Breakdown by channel, source/medium, campaign
• Engagement and conversion metrics
• Filter by device, country, and more
• Drill up/down and trend analysis over the last 12 months

3.) Traffic Acquisition

Which channels, source/medium, and campaigns are sending traffic to your website?

• Session-level insights
• Engagement and conversion metrics
• Analyze every session’s origin and behavior
• Visualize trends and performance breakdowns
• Filter dashboard by AI traffic sources (If you don't have AI traffic, the filter will be blank)

4.) Content Performance

Which pages are being viewed the most?

• Top pages by traffic
• Understand which pages visitors are engaging with the most
• Filter and segment by geographical location or channel

5.) Landing Page Insights

Which pages are visitors landing on when they visit your website?

• Top landing pages by conversions and revenue
• Discover under-performing entry points
• Justify landing page optimization with clear metrics

6.) Event Tracking

Track what users do on your site:

• Analyze both automatic and custom events
• See what users click, scroll, fill out, and engage with
• Understand behavior and conversion triggers

7.) E-Commerce Funnel

Understand the purchase journey:

• Product view → Add to cart → Checkout → Purchase
• Revenue, quantity, and conversion rates by product/category
• Spot drop-offs and bottlenecks instantly
• Prioritize high-performing products and campaigns

Built for Marketers, Analysts, and E-Commerce Teams

• Marketing Agencies: Deliver polished, real-time reports to clients without wasting your analyst’s time in GA4.
• E-Commerce Managers & Analysts: Get full visibility into what products are selling, where users are dropping off, and what campaigns are working, all in one dashboard.

What You Will Get

• Done-for-you Looker Studio dashboard
• One-click copy setup - takes < 60 seconds
• Guided setup video included
• No third-party tools required, just GA4 and a Google account

Save Time | Deliver Better Reports | Get Better Results

• Save 3–5 hours/week on reporting
• Impress clients and execs with visuals they can actually use
• Spot trends faster and make smarter decisions earlier
• Never build a GA4 report from scratch again

FAQs

Q: What do I need to use this dashboard?

A: Just a GA4 property and a free Google account. Copy the dashboard, connect your data, and you’re done. A walk-through video is attached to the purchase email.

Q: Will this work with any website?

A: Yes, as long as your site has Google Analytics 4 set up.

Q: Do I need to give you access to my GA4 account?

A: No. You never share credentials. Just follow the setup walk-through.

Q: How often does the data update?

A: It syncs directly with GA4, so as often as GA4 updates.

Q: Can I use this for my clients?

A: Yes, you can make a copy for each client.

Q: Do you offer refunds?

A: No. Please use the demo link to explore the dashboard with your own GA4 data before purchasing.

Still have questions? Email me directly — I’m happy to help.

Ready to Stop Manually Reporting?

Invest in this premium Looker Studio dashboard template and finally spend more time on growth, not grunt work.